Rough - Germany's best Brand

Sometimes we wonder how it feels to simply copy a brands Corporate Identity, the Designs, the Look & Feel and not to mention the product itself without feeling ashamed of doing so. What happened to the creative process every brand owner/founder is talking about? So called instagram brands are mulitpying faster than young rappers these days, without paying any attention to unique identity. Located in Germany we maybe are too sensitive when it comes to that topic, but we are drowning in brands, studios, clothing, ateliers and whatever naming they come up with. But there is hope. Rough. was not founded in the last three years and outshines the german “streetwear" competition easily by moving by a simple value - DNA. What does your brand stand for? What is the Core Visual? What are designs Represent; LFDY, Peso, Pequs, Pegador, 6pm, Vacid, Reternity, Lowlights, WRSTBHVR hasnt used already.

A simple but very straight forward brand strategy - Dont mimic anyone, but find your own POV when it comes to Visuals, Product Details, Locations & more. Thanks rough. for showcasing how it is done the right way. Check their first installation/drop of the 66100 (postal code of drama, the founder’s home town) below