LOEWE - Art or Apparel

One brand which is currently shaping the trend forecasts is LOEWE. It seems very hard to seperate their pieces in terms of art or apparel. The photography of campaigns is from a creative point of view highly well executed and experimental. Defining stil life totally new. The blurry line between clothing and showcase pieces is hard to draw which maybe is their key to success. This time they played wih grass, puffed leather and as known a lot of structure and bold coloring. They are defintely not mady for every one but as known from such runway players there are always some breakdowns into more commercial shapes and pieces.