Do we need adidas x Gucci

Since years the idea of collaborations between brands started as an approach to bring together the unusual and the common, the big and the small or sometimes align power of something similiar. But when is the markets need for collaborations satturated? The feeling that collaborations for the sake of combining two names is nowadays more important than actually performing a win win. Lame designs, lazy visuals and poor product seems to be the new normal. Balenciaga x Gucci, Gucci x Adidas, Adidas x Prada….yawn. Not mentioning the price tags some of these collaborations put on. What do you think about the latest Gucci x adidas. Needed or another attempt of staying relevant, increasing attention and performing fashion incest? Source: HYPEBEAST