Amiri and the curse of the Buyers & Customers

Amiri, whenever presenting their latest collections via social media or runway activations excites us, as Mike understands the craftsmanship and the current zeitgeist. Luxurious fabrics, fluent shades with some retro vibes to it. Not afraid of pattern and fake fur, sleek leather and some attention seeking looks. But what does end up at the racks in the department stores? Ripped skinny jeans, logo printed t-shirts and some random sweaters with lazy graphics. Who is guilty? Who to blame for this? The buyers who select for their responsible markets as they are driven by numbers and turnover. The same buyers who are into fashion, delicate product and are passionate about craftmanship? Or the buyers who listen to the customer needs and what product is moving the fastest at the cash desk? There may be another party, who we may blame? The people who actually buy the overpriced plain no brainer product to flex with logomania. Guess it is a cricle of death. Surprisingly or the moment you cross boarders to the Netherlands or Denmark the selections look way more appealing even just a few kilometers away.