Aime Leon Dore - Forever unbeaten

Yes - you can tell similiarities in our attempt of visuals to Aime Leon Dore. But isn’t it obvious that you have a look at the best who ever did it? Because bottom line it is a fact that what Teddy Santis created with Aime Leon Dore, is often copied but never reached, is undefeated in the area of “streetwear”. From back in 2014 he managed to conitnuously grow the brand evey six months from good, to great to greatest. His approach to create a certain feeling or mood from simple products like hoodies and pants made of sweat is remarkable. Everything about the brand is well thought through by a strong creative direction. Imagery, non food product, sneaker choice, stage aesthetics and especially his work in terms of transporting the collections theme by video is stunning. What Ronnie Fieg started with Kith, Teddy Santis finished with ALD. A non chalant character in his looks, the mix of color, pattern & surfaces to fusing everything by electing “real people” is what seems genius about it. Multiple brands “try” to do the same with ALD’s template in front of them but fail at doing so. Guess there is a certain eye you need, a hand you borrow and a mouth you need to listen to before trying to imitate a masterpiece.