Aimé Leon Dore challanging the legacy of Ralph Lauren

Aime Leon Dore is by faaaaaaaaaar the best menswear brand out there. From season to season the come up with strong and most likely wearable and commercial styles which still cannot be found at any nearby retailer. This brand is what most creative directors are seeking for. The persfect symbiosis of the founder’s signature, a unique look and feel throughout any media and the last ingredient to a magic recipe - a community.

The popularity is increasing over time once you come across the brand. The perfect extra to a product mixed with a slightly commercial approach to it is seen throughout any collection. Finessed with that little cherry on cake layering, detail and accessory placement brings to life mesmerizing looks. What Teddy Santis achieved is remarkable as he hit the heart of exactly the right people representing Aime Leon Dore - the cool kid. This certain vibe which inherits influences from traditional greece folklore mixed with New York’s laid back attitude. Your dad’s old leather trenchcoat, mom’s silk scarf which sometimes is even older than oneself and mabye the suglasses or the belt from grandpa.

But it does not stop here. The campaigns, which mimic more likely movie trailers, the environment he brings to life in the two retail spaces in New York and London as well as that right feeling for fusing that mafia kind of attitude with a romantic dual gender feminitiy is absolutely one of a kind. There is a reason Teddy Santis was named Creative Director at New Balance, a reason LVMH acquired shares in the brand and a reason brands like Porsche, Woolrich, Clarks, Drake’s and more are more than happy to named in the list of collaborations.

If Aime Leon Dore would be a picture we would probably paint it like this - Daisies grown in the streets of new york being hand picked by a greek grandpa he brings home for his lifeitme love.