Casablanca Cowboys - A French Mexican Western Dream

Explaining Casablanca Paris’ success story in a reasonable way is very hard. Media already crowns them the Hermes of the new Generation and we are actually nod doubting it. What Versace is lacking, what Hermes is not paying attention to is currently covered by Casablanca. They conquered the urban market with their silk shirts and feminine approach to streetwear. Now they showcased their newest collection at Paris Fashion Week. Howdie I guess. They are slowly but steady moving away from the simple product and are developing more and more an artistic approach without loosing their signature. Colorful, bold, sexy and very intense in terms of shapes. General theme was Futuro Optimisto with a very Mexican western inspired Runway Show for Printemps-Été 2023 with a certain french sexy touch to it. I can sense some Gucci Vibes in there.

The eternal hope of the spirit. Futuro Optimisto is Man in harmony with creation. It’s knowing and believing that even the greatest storm can be a gateway for abundance. The deep understanding that all negatives can transform into a positive if you allow the vastness of the world to inspire the mind. The desire for a brighter future dissolves limiting beliefs and boundaries, elevating us to become masters of our own destiny — letting the beauty of the world unravel before us.


Boris Mirkovic